The Real Deal about the Blockbuster Online
...and what will soon be known as the Total Access Pass
Okay, yes I work for BB, but I have to say that this new marketing strategy is genius. And this coming from someone who has really come to hate Blockbuster. We all know Netflix and maybe they did come up with the mail movie rental idea, but Netflix better prepare themselves.
Starting in early November, the online will get even better. Who knows if they will ever make their website as consumer-friendly as Netflix, but soon you can return your online mailers to your local video store. Ever get pissed off that the stupid USPS/Blockbuster connection makes your movies take 3 days to travel less than an hour? Let's say you get your movie and you watch it. Now instead of having to send it back you can take it to the BB store down the street.
What this means:
1. Your movie gets checked in much sooner.
2. You get a free rental in-store for every online mailer you return to the store.
3. You still get an additional movie sent from your queue on blockbuster.com
4. That movie gets to you much quicker
So instead of the usual 3-4 day turnaround, you are now looking at 1 day plus extra free rentals in addition to the free rentals Blockbuster gives you once a week.
Pay attention to the word free.
Like it?
Try this.....
go to blockbuster.com/trial
and enter 37111 in the promo code spot
and you will get a month free of the online.
You're welcome.
Okay, yes I work for BB, but I have to say that this new marketing strategy is genius. And this coming from someone who has really come to hate Blockbuster. We all know Netflix and maybe they did come up with the mail movie rental idea, but Netflix better prepare themselves.
Starting in early November, the online will get even better. Who knows if they will ever make their website as consumer-friendly as Netflix, but soon you can return your online mailers to your local video store. Ever get pissed off that the stupid USPS/Blockbuster connection makes your movies take 3 days to travel less than an hour? Let's say you get your movie and you watch it. Now instead of having to send it back you can take it to the BB store down the street.
What this means:
1. Your movie gets checked in much sooner.
2. You get a free rental in-store for every online mailer you return to the store.
3. You still get an additional movie sent from your queue on blockbuster.com
4. That movie gets to you much quicker
So instead of the usual 3-4 day turnaround, you are now looking at 1 day plus extra free rentals in addition to the free rentals Blockbuster gives you once a week.
Pay attention to the word free.
Like it?
Try this.....
go to blockbuster.com/trial
and enter 37111 in the promo code spot
and you will get a month free of the online.
You're welcome.
posted by Amanda at 3:53 PM
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